Record Linkages - A Data Science approach to Matching Records.
491 Registered 937 Views 07 Sep, 2016 (GMT+5.5)
Record Linkages - A Data Science approach to Matching Records.
937 Views 01:01:29
S Venkata Giri
Data Scientist, IDEA team
Description
Customer acquisition plays a pivotal role in the growth of any company.The past decade, we have seen many startups funded based on the number of registered/active users. We even saw many Desktop only products move to online, in-order to increase their count of number of users.
In this webinar, we take a user centric view and explain various pitfalls one encounters in finding this number. While we play detective to find the truth, the process is really complex(Yes, I meant computationally complex). Data Science comes to our aid here. As a byproduct, we describe various real time use cases where such analysis could be used. We deal with topics such as unified profile, targeting similar users and also the architecture behind the scene to make the entire process a real time.
In this webinar, we take a user centric view and explain various pitfalls one encounters in finding this number. While we play detective to find the truth, the process is really complex(Yes, I meant computationally complex). Data Science comes to our aid here. As a byproduct, we describe various real time use cases where such analysis could be used. We deal with topics such as unified profile, targeting similar users and also the architecture behind the scene to make the entire process a real time.
