In this era of social media and chatting , we should be able to look at the text of the chats and comments to understand weather its a positive or negative sentiment . Customer engagement with the brand and satisfaction with services is a reflection of this sentiment.
We therefore need to be able to mine texts for analysis.

Key Points of Discussion:

• Importance of text mining
• Process of text analytics
• R as a tool for this purpose
• Live case study on using twitter data for this analysis
• Summarising outcomes

Who should attend
lol